Imperatives of a Commercial Focus
TOP Note—Know the Mentalities: It will help if you are familiar with the approaches people use for interaction and principles derived from these to guide individuals progressing in a career.
Adjusting the TET Axes
We now move from:
a person-interacting-for-benefit-with-others
i.e. a communal person-society focus
to:
i.e. a commercial focus).
Plotting the Approaches
Interaction now refers to companies competing and cooperating as they pursue business activities in their markets. So the TET axes must be re-labelled
The essential «self» of a business, that can be developed to a lesser or greater degree, is the company. So we have Company development as the Y-Axis rather than Self-development.
A business contributes to society primarily by defining, developing, entering, serving, expanding and supporting its markets in ways that enhance choice for purchasers. So we have Market contribution as the X-Axis rather than Societal contribution.
Business Imperatives
The defining imperatives for a business differ in quality from those for a person. However, rather little changes in the spirit and essence of what entails. The changes are shown in the graphic below and the explained in the dropdowns.
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Start with how a commercial ethos can be strengthened; see the map that is the end result now.
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Start with profitability via marketing; see the map that is the end result now.
Originally posted: July 2009